Fonts

17/09/24

Fonts 

  • fonts are important because its shows genre
  • links to target audience 
  • picked up by media specialists 

Times New Roman font is more formal, serif fonts are targeted for an older age catergory/readers. 

Comic Sans font is more infromal, san serif which are targetd for a younger age category/readers as its easier to read.

Serif

  • Serif fonts are identifiable by the small lines on the edges of letters (called serifs) that make the font easier to read in print. Fonts in the Serif typeface include Times New Roman, Georgia, and Book Antiqua.

Sans-Serif

  • Sans serif font letters don’t have a serif attached to them, so they display more clearly on websites. Fonts in the Sans serif typeface include Arial, Verdana, and Helvetica.

Sans = The small features on the ends of strokes in some fonts are known as “Serifs.” 
Sans-Serif = Very precise, with sharp or rounded edges













Script:
Fonts in the Script typeface are meant to imitate the fluidity of human handwriting. Fonts in the Script typeface include Comic Sans, Kristen, and Lucida.






Modern or Display:
The modern typeface is characterised by variance between thin and thick bold lines in the lettering. Fonts in the Modern typeface include Impact, Rockwell, and Agency.





Monospaced:

Monospaced fonts have larger spaces between each letter and were designed to look like text was written using a typewriter. Fonts in the Monospaced typeface include Courier, Consolas, and Monaco.

Horror - serif, the connotations are sharp and pointy which symbolise scare and horror 


Romance - serif, the connotations are flowy and represent unity and love




Comedy - san-serif, the connotations are child-like and dedicated for an easy read/ younger age category 


Typography - style or appearance of text
- serif have extra strokes - more traditional in print magazines or newspapers
-san-serif fonts - clean and modern easier to read of screens 
-display- script , black letter, fancy  decorative small amounts of text for headers 
-when deciding which fonts to use LESS IS MORE 
- hierarchy is used to guide the readers eye to whatever is important (bold or larger so they stand out)
- leading space between lines of text 
-tracking overall space between characters 
-kerning is the space between specific characters



 "Empire" - has serif extra stokes, which is more fancy and decorative which makes it stand out to loyal fans and they can easily recognise the magazine

"45 new movies you need to know about right now" only cover line in san serif which grabs the readers attention 

"bloody hell!" has hierarchy over  the other cover lines as its larger than the other texts









Niki Minaj - has hierarchy over the rest of the text as its introducing her name and she's the main focus  

The gospel according to - is in fancy font which symbolise the holy nature of "gospels"

W - is the lead of the body copy its larger, pink and san serif to grab the readers attention on where to begin to read








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