Proposal

 09/09/24

Proposal

  • written document
  • present to a client - outlining how you can acheive your goals 
  • once outlined your idea this needs to be documented so that the client can read about it 

A proposal is written in sections that cover different areas e.g.
  • Aims & Objectives
  • Target Audience 
  •  Primary, Secondary (might not appeal directly to them)
  • Resources/Personnel and budget!
  • Genre - Content
  •  what’s included within the magazine
  • Article ideas - Design ideas 
  • colour scheme, font ideas, ideas for the name of the magazine
  • Distribution and marketing
Aims/purposes = - To entertain audiences? - To inform readers? - To promote? - To advertise?

Content -what’s it going to include?
  • Images - Font styles
  •  Interview, columns, features, reviews
  • Types of film
  •  Actor/ performer based? Or Film directors
  • Venue/ production house based?
  • Genre based?
Genre
  •  why have you chosen this genre? -Link to your target audience
Form = PLATFORM 
  •  magazine, online website? 
Target Audience
  • Primary,  Secondary
  • Demographics = GRACE: Gender, race, age, class, ethnicity
Resources and Personnel
  • Digital Camera
  • Camera lenses
  • Tripod
  • Graphics tablet
  • Computer system
  • Tablet
  • Adobe Photoshop
  • Props
  • Photographer
  • Model
Distribution and Marketing methods
  • Synergy
  • Online presence
  • Social media 
  • Cross promotion 
  • Advertising
Sample materials 
  • Font ideas (dafont) – Ideally three masthead, cover lines, body copy
  • Colour schemes (make a colour wheel?)
  • Usually you’d have hand drawn sketches
  • Competition

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